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3 Google AdWords Mistakes That Are Killing Your Success
Although Google AdWords represents an enormous new marketing opportunity, there are several pitfalls and frequent mistakes that nearly always occur when the service gets used. These can severely limit the success that AdWords brings you.
Mistake 1 Incorrect Keyword Grouping
For a given ad campaign, you will have the opportunity to develop multiple ad groups. This allows you to partition your campaign into multiple sets so that only related keywords are being grouped together, and unrelated keywords aren’t all showing the same ad. Not grouping keywords, or grouping them poorly, is one of the most common AdWords mistakes.
Mistake 2 Neglecting Negative Keywords
Negative keywords are keywords which you can exclude from your campaign entirely so that these terms never result in your ad being shown. Using these correctly can be tricky, but when done right they will save you money and time.
Mistake 3 Misunderstanding Your Competition
Not knowing what ads your competitors are running leaves you completely in the dark. Knowing your competition means knowing what your customers are clicking on, and that means improving your ads to generate the best results for your company or business.