PPC or Pay per Click campaigns work efficiently when a keyword-based online ranking process is not driving enough traffic to your website. It is a process encompassing strategic planning and implementation of paid ad campaigns for leading search engine like Google, Bing, and Yahoo. It uses well-written content or image ads that will appear on the result pages of these search engines and direct the users to your website.
When combined with a platform like Google Adwords, it becomes an excellent medium for inbound B2B online marketing. Adwords is the most popular paid platform of online search for reaching your target audience at a faster speed with enhanced efficiency.
Both of these are essential components of Search Engine Marketing or SEM. Technically speaking, SEM is the methodology of increasing your website’s visibility on search engines by using PPC on Adwords along with the SEO techniques.
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